Heavy FDNY Presence as Blaze Breaks Out at Iconic Boro Park Clothing Boutique

YS GOLD 

A massive response from the FDNY drew hundreds of local onlookers on Sunday afternoon as firefighters battled a smoky blaze at S & W, the legendary women’s clothing staple on 13th Avenue.

According to initial reports, the fire originated within the building's basement level. Thick smoke quickly began billowing from the structure, prompting emergency calls and a rapid escalation in the fire department's response.

FDNY and Boro Park Hatzolah units arrived on the scene within minutes, deploying multiple hose lines to attack the seat of the fire in the basement while checking the upper levels of the commercial property. 

As sirens echoed through the busy commercial area, a crowd of hundreds of onlookers gathered along 13th Avenue. 

Neighbors and local shoppers watched anxiously as firefighters in full turnout gear worked aggressively to vent the building and prevent the flames from spreading to adjacent storefronts.

No immediate injuries have been reported, and the cause of the fire will be investigated. 

photos: Ari Freund