Publicizing the Danger of Gift Card Fraud a Must in NY State as of Today

Starting today, Tuesday, June 20, all businesses selling gift cards must display a notice at or near where any gift card or gift certificate is displayed or sold to caution consumers about gift card fraud.

The Department of State's Division of Consumer Protection has created and published model notices that gift card sellers can download and post to comply with this new law. Businesses can access the downloadable signs and post them where they sell gift cards. These downloadable signs are available in three sizes at the Division of Consumer Protection's website.

Businesses may also create their own notice that includes the following.

Cautions the purchaser about pre-paid card scams.

Instructs the purchaser on what to do if they suspect they might be a potential victim of such a scam.