AmazonGo Convenience Stores Sued for not Posting Signs that they are Tracking Customers’ Body Types, Faces, and Fingerprints

By Yehudit Garmaise

AmazonGo convenience stores have been using biometric technology to track customers’ body shapes, faces, and fingerprints, but the stores only recently posted signs that inform customers that they are being monitored electronically in many ways, according to a new lawsuit.

Many businesses say that collecting biometric data significantly helps to prevent fraudulent purchases because each record of biometric information can only match one particular customer. Biometric information also provides more convenience because it allows customers to be recognized without having to carry any identification.

A 2021 NY law, however, says that businesses must post signs that clearly tell customers that their biometric information is being tracked, brooklyn12 news reported.

Almost more than a year after New York’s biometric disclosure law went into effect, a new lawsuit claims that AmazonGo only recently put up signs informing New York customers that their body shapes, faces, and fingerprints were being tracked. 

photo credit: Flickr